Rich Media, 360 Views, or 360 imagery, is a form of rich media that Walmart and Amazon have embraced because it improves the shopping experience for their customers. Seeing an item from every angle lets shoppers feel better about making a purchase without seeing or touching it.

Case studies reveal that by adding 360-degree view images to your product pages,

the conversion rate has increased by 8%-10%.

This content type is incredibly effective in capturing consumer interest to driving increased purchases. A study conducted in 2019 discovered that about ⅓ of the top 10% of products sold at Walmart utilize Walmart Rich Media. And the leading products used about 2 times more images than the standard product page and attracted 17 times more reviews

It helps businesses stand out from the competition by offering the kind of shopping experiences consumers desire. This content is highly converting and desirable to shoppers, so Walmart and Amazon encourage their suppliers to have as much enhanced content as possible to increase sales.

Rich Media; 360 Imagery